6 Small Article Marketing Tips That Can Make A BIG Impact

This article is a collection of 6 small seemingly unrelated article marketing tips, but they have one thing in common--as small as they are, they all have the potential to change or improve the way that you write and submit articles in a big way.

Here they are:

1 - The article summary plays a bigger role than you think.

You might not pay that much attention to the article summary, but it is showing up in search engines and on article directories. Also, when people use your author RSS feed on their blog or website, it's your title and article summary that are displayed. When someone looks at your article summary and title by themselves, are they strong enough to reel a reader in?

2 - Writing is a process with logical steps, not something to gut your way through.

So many times people say, "I need to write an article, and I'm not coming up with anything." The pressure to write an entire finished article in one sitting is a bit overwhelming. Instead, break the writing process into steps. First do a writing warm-up. Then write a first draft. Then a day or so later review and edit your draft. You're not supposed to be able to do it all in one sitting, so stop expecting yourself to.

3 - Questions are powerful, interactive, attention grabbing, and help convey that you as an author are interested in the thoughts of your readers.

If someone feels like you are interested in their ideas, then you become more interesting to them. Experiment with putting questions in your title, your first sentence, your last sentence, and wherever appropriate in your article.

4 - What you put in the keywords field when you're submitting your article matters.

When you look at your published article, you probably can't see where those keywords that you've entered are appearing, but here's where they're often used by publishers:

* in the web page URL where the article is published (this helps with SEO)

* in the meta keyword tags on the page where the article is published (this helps search engines determine what your article is about)

* to help search functions in some directories

5 - Never fail to test out the links in your resource box before submitting your article.

No matter how many articles you submit, you're never past the danger of slipping up when typing and accidentally entering the wrong URL. It happens all the time, and it can be incredibly frustrating. On the bright side, there's an easy solution--for every single article that you submit, just click the links in your resource box and be sure they're going to the right site.

6 - The easiest types of articles to write are those aimed at beginners.

I also think that these are some of the most enjoyable articles to write, as it's fun to teach someone who is brand new to the field. Also, if you think about it, there are usually many more beginners than veterans, so your audience is the largest it can be too. It's fine to write for all levels of readers, but don't neglect the newbies! Also, if you're feeling like you're running out of topics, go back to your basics, and teach people who are brand new to your niche.

Sometimes it's the smallest tweak to your article marketing strategy that makes the biggest difference. Did you see yourself in any of these tips?


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Steve Shaw is a content syndication specialist. Do you own a blog? Need content? Join thousands of other blogs and get free high-quality, niche-focused, human-reviewed content from quality authors sent on auto-pilot - and it's all 100% free! Get free blog articles now.