Keyword Basics: Doing Keyword Research For Online Article Marketing

Doing proper keyword research is essential for obtaining the ultimate results you possibly can when one is undertaking an article marketing campaign. You're not sure how to go about it? Not a problem!

In this article I will teach you a very basic and completely free way to get going.

Keywords are phrases and words of unusual significance that Google's users use every time they're looking for actual information on your specific topic. As a website operator, you must understand which words your potential clients are typing into Google and the other search engines, so that you can customize your website and content to satisfy the searches.

First of all, you must make sense of what you are looking for:

1 - The Supply: The number of web pages that are competing for a specified keyword term.

2 - The Demand: The number of people searching for this specific keyword term.

In an ideal world, the specific keyphrases will have a high demand (lots of people searching for that term) with a relatively low supply (not so many web pages in competition for that term).

It may not always be that way —depending on how challenging your actual niche is, you may end up with a set of primary keyword phrases that in actual fact have extremely high competition with an extremely high potential traffic reward.

What you must avoid, , is a term that is stuck with very high competition and little or no reward.

=> First Step: Determine the Demand

Make use of Google's very useful and free keyword research tool to find out the demand for particular words/phrases at https://adwords.google.com/select/KeywordToolExternal

Type in your first phrase--this is just a phrase connected with your niche. Here is an example, if your website is about the grooming of dogs, then you can start by entering the words 'dog grooming' into Google's keyword tool.

The tools results will then tell you many related keywords that you could also add to your list . Youwill be able to observe precisely how many searches are carried out each month for that specific key term--that is the demand.

=> Second Step: Determine the Supply

You should also use Google's own search engines results to find out just how many other websites are battling for this term.

Go to Google.com and type in the keyword phrase that you're examining, entering the phrase in quotation marks (eg: "dog grooming").

Once the search has been done, you'll be able to observe the number of results under the search box. This number reflects specifically how many web pages are in competition for that actual phrase.

=> Next, compare and contrast the demand with the supply.

Is the demand reasonably high? If this is the case, you may consider this a good term to utilise as a primary keyword.

If however, the demand is low, then it would not be worth taking on such tough competition for little or no reward.

=> Your Assignment:

The information we have covered here is really basic, so it's ideal for beginners to get their feet wet with.

This week, undertake some basic keyword research using the steps above. See what can be do by making use Google's free tools. If you are new to keyword research, they will help you carry out these basic searches—you'll find it a lot easier to get your brain around the idea of keywords.


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Steve Shaw is a content syndication specialist. Do you own a blog? Need content? Join thousands of other blogs and get free high-quality, niche-focused, human-reviewed content from quality authors sent on auto-pilot - and it's all 100% free! Go to http://www.autoblogit.com for more information.