Keyword Basics: How Do You Do Long-Tail Keyword Research For Online Article Marketing

Long-tail keyphrases are usually 3-8 words long, so longer than the normal main keywords that you could target for your website.

Long-tail phrases have fewer people searching for them, in addition they have less web pages challenging for them, this makes it easier for you to obtain a higher ranking for the words utilising articles that are written with the phrase in mind.

These longer phrases are often much more specific than the more common main phrases. For example:

Main phrase: Chocolate recipes

Long-tail phrase: How to make a chocolate souffle

Because they're so much more specific, these longer phrases make great article topics. In fact, sometimes (not always though), the phrase will work ideally as the title just as it stands.

The major difference between main keywords and long-tail keywords is the following:

-You need your *website* to have a high ranking for its main words, and

-You need your *articles* to achieve a high ranking for the long-tail words.

Within this article youshould learn how to research and study long-tail keyword terms.

Go to Google's excellent and free keyword tool here:

https://adwords.google.com/select/KeywordToolExternal

Often when you enter in the phrase 'how to' followed by one of your major keywords, then that is a fantastic start at getting long-tail phrases. For example: 'How to make a chocolate souffle' can be the initial words that are entered into Google's keyword tool.

The keyword tool's results will reveal a significant number of connected phrases, which should get you even more inspiration for possible longer phrases to make use of in your online article submissions. The search results will also indicate to you precisely how many searches are done for this phrase every month. That's the "demand" for that keyword term.

Have a look for a longer related phrase that has garnered a large number of searches, this could possibly be turned into an article topic, that is still on your topic.

Now, you are looking for the "supply" for this term—in other words this is the number of competing web pages. When you have picked your phrase, go to Google.com and enter the phrase inside quotation marks into Google.com's search box.

You will get the number of competing web pages detailed under the search box. It will probably have something like "Apporoximately 42,000 results" (or another number). That number denotes how many web pages are battling for this particular long-tail term.

You're trying to find longer phrases that enjoy high traffic reward (high demand) compared to a relatively low competition factor (low supply). The key thing to understand about these long phrases is that due to the low competition, they are simpler to achieve a higher article ranking for them.

You have to steer clear of phrases that have low demand (a small number of people searching for them) and high competition (a large number of web pages currently fulfilling that demand).

Your Assignment:

Using Google's excellent and free keyword tools, look into several potential long-tail keyword terms that you may use within your online article submissions. When you carry out the searches utilising the keyword tool, you will get an avalanche of brand new ideas for loads of phrases—that's one of the bonuses of doing keyword research!


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