Marketing With Articles: Producing A Website And Marketing Campaign That Really Works With Google

Often when marketing with articles, it's far too easy to get the impression that you have to do something fancy or tricky to make your marketing efforts "work".



Actually, getting a higher website ranking and the accompanying upsurge in visitors really is very simple:



1 - First, you must concentrate on your website or blog.



Fill your website with lots of really interesting and helpful information for your viewers. It is a great idea to have a website that is full of valuable content and that is updated with new information on a regular basis.



Your first task is to design a website that pleases your customers. If your viewers are happy, then all the search engines will be too. The objective of Google and the other search engines is simple, satisfy its search customers, so if Google's customers (who are also your viewers) are delighted with what they find at your website, then Google is delighted as well.



2 - After creating a stellar website, then you turn your attention to marketing it.



In the same way that a brick and mortar store needs to market itself to bring in customers, so you must also market your website.



Remember that both you and Google have the same agenda—you want to please your customers and Google wants to please its customers. When you provide value to your customers via the content on your website, search engines will come to know the value of your website and rank it accordingly.



It would be easy for you to get the impression from other website owners that Google is their enemy, something they feel they need to outwit and is a little scary. This is simply not the case—In exactly the same way that a travel agency can be an ally to a hotel that it refers to, so The search engines can (and should) be an ally to your website.



In the world of search engines and website marketing, the main language is links. It is via these links to your website that Google is able to establish the topic and value of your website.



A link serves at least two main purposes on the internet:



* It is a form of transportation. By clicking a link on one web page, you are "transported" to another web page.



* It communicates information to Google and the other search engines about your website's topic and value.



You can influence where your website sits in a search engine's rankings by the quality of information that is on your website and also by how consistently you promote your website.



Submitting articles is a fantastic way to promote your website. It accomplishes these goals:



1 - Marketing with articles builds high quality links to your website. Articles are usually picked up by very niche specific publishers, so there is an excellent chance that your article will be published on a site covering a related subject to your own.



You are able to use your keyword terms within your resource box to form the link going back to your site. These linking words are known as "anchor text", and the search engines use these words to understand how to rank your website and what it is all about.



2 - Article marketing gets the word out about your website and brings increasing attention to it. Other websites and ezines can republish your articles. People who see you article either in an ezine or on a website are able to click the link in your resource box and be taken to your site.



3 - Marketing with articles builds client confidence. As soon as a prospective customer of yours reads a knowledgeable and well-written article they'll, "Do you know what, this person really knows what they are talking about, I am certain he can give me more excellent advice". The more confidence that prospect has in you, the more likely that he will become one of your customers.



Articles that have been created as part of an article marketing campaign are more commonly known as 'free reprint articles', this is because online publishers are able to republish them online without any charge. You as the author, benefit from this process through the 3 items above. The way in which you get these 'payments' is via the author resource box, which generally will include your name, brief information about you and your business, a reason to visit your website, and a link to your website.



Your Homework:



* Start writing articles that teach your readers something they need to know.



* Write a well thought out resource box designed to inspire readers to click the link to your website.



* Start submitting articles to internet publishers and article directories.





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Steve Shaw is a content syndication specialist. Do you own a blog? Need content? Join thousands of other blogs and get free high-quality, niche-focused, human-reviewed content from quality authors sent on auto-pilot - and it's all 100% free! Get free blog content now.