The Advanced Guide To Article Marketing

In a traditional article marketing model, you will ideally submit your free reprint article through an automatic article submission service, and then the article is distributed to targeted ezine publishers, article announcement lists, article directories, blogs and other websites.

These publishers are in need of content for their websites, so they publish your article with a resource box which contains a link or two that lead back to your website.

In my advanced article marketing model though, I take things up a few notches. I find it astonishing that people will spend time and attention creating content for other people's websites (with free reprint articles), but they overlook the benefits of publishing that same content on their own website.

Why Should You Publish Your Articles On Your Own Website?

1. Your Website Visitors Will Love It.

When viewers reach your website, what do you have there for them? Ideally you will have a site that is chock full of valuable content that your target readers would be interested in.

2 . Search Engines Like Fresh Content.

Also, search engines like Google particularly value a website that has a steady stream of fresh and unique content. Having a content-rich website can increase your site's value in Google's eyes, which can affect your search engine ranking.

3. It Makes Your Site "Sticky".

Did you know that Google also calculates how long a visitor spends looking around on your website and factors that into its calculations of your site's value?

If people find your website via a search and then immediately backtrack to look for another site that better serves their purposes, Google notices! But if your visitors get caught up looking around at the various pages, articles, and other helpful information, that counts in your favor.

4. It Helps Create "Deep Links".

With each new piece of content that you publish on your site, you create additional opportunities to link to other pages on your own site, which helps drive readers "deeper" into your website.

5. It Keeps Your Business On Their Minds...

To top it all off, each time you publish fresh content on your website, it gives you a great excuse to communicate with your newsletter list, let them know about the new and useful resource you've just published, and thus attract them back to your website. This consistent communication with your list also helps to keep your business on the minds of your target market, which leads to more sales.

6. It's Social Media Friendly.

Here's a bonus reason to publish your articles on your own site: It plays in very nicely with social media. Every time you publish new content on your site, you can send out a Tweet, automatically update your Squidoo lens with a link to the post on your blog, and update your Facebook fan page.

With every piece of valuable content that you publish on your own site, you also create the opportunity for that web page to be "stumbled upon", or otherwise added by an appreciative reader to a social bookmarking site, which can draw even more traffic to your website.

How Should You Get Your Free Reprint Articles To Do Double Duty?

The best way is to set up a blog on your website--you might try a WordPress blog. WordPress is free and easy to install. If you don't feel up to the challenge of installing the blog on your site yourself, it's easy enough to enlist the help of someone else.

When you're integrating a blog with your article marketing campaign, post your content on your blog first, then rewrite your post and submit it as a free reprint article.

That way, the content on your own site remains unique, and you get the added benefit of attracting new traffic from Google to your new content on your website, boosting your search engine ranking, and creating new reasons for other sites to link to yours.

Seems like a good idea, don't you think? Will you try this?


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Steve Shaw is a content syndication specialist. Do you own a blog? Need content? Join thousands of other blogs and get free high-quality, niche-focused, human-reviewed content from quality authors sent on auto-pilot - and it's all 100% free! Get free blog posts now.